SMM Planner

Great content, on brand, every week.

One brand memory. Full calendars, captions, and reel scripts, built for agencies running more than one client.

Content calendar

Acme Beauty · Week of 12 May

Mon

12

Instagram8 slides

Carousel · Product launch

New drop is live. Soft textures, bold color — swipe through every angle of the collection.

Wed

14

TikTok15 seconds

Reel · Hook + CTA

Open on the product in motion. Cut to detail. Close with Shop now and link in bio.

Fri

16

LinkedInCaption + tags

Static · Thought leadership

Consistency beats one-off campaigns. How a weekly rhythm compounds brand trust.

How it works

From brief to publish-ready plan.

01

Capture brand memory

Colors, tone, audience, and do-nots, saved once per client so every generation stays on-brand.

02

Paste the brief

Drop in the client message, pick goal and platforms, and let Claude draft the calendar.

03

Ship the calendar

Captions, hashtags, design notes, and reel scripts, ready for your team to refine and post.

Free PDF guide

How to use SMM Planner.

Create an organization, invite your team, add brands, fill Brand Memory, generate calendars and reel scripts, then export Excel — all in one short download.

Download getting started PDF

Built for agencies

Everything your content team needs in one workspace.

Content calendars

Week-by-week plans with captions and hashtags for every platform you post to.

AI reel scripts

Scene-by-scene visual prompts and TTS-friendly voiceover lines, kept separate from posts.

Brand memory

Client identity stays locked in, so output stays consistent across briefs and months.

Team access

Invite Admins and Employees with their own login. Roles keep access scoped and clean.

Ready when your next brief is.

Set up your organization, invite the team, and start generating on-brand plans today.